How MJC Africa Ltd. Boosted the Public Image of Light Group of Schools in Ending Q4 2024.
At MJC Africa Ltd., we specialize in crafting strategic public relations campaigns that amplify brands and build strong connections with their audiences. For the Light Group of Schools, our PR activities in the last quarter of 2024 focused on showcasing their commitment to education, community, and environmental stewardship. The result? A surge in positive media coverage and enhanced public goodwill.
Julius Chilango
1/2/20252 min read
PR Success Story: Light Group of Schools
1. Empowering Communities Through Giving Back
One of the standout initiatives of this quarter was the “Christmas Comes Early” event, where the Light Group of Schools donated food and essential supplies to orphans. This act of kindness, designed to bring smiles during the festive season, was widely covered across various media platforms:
Digital Media Coverage:
Television Coverage:
The event was broadcast on K24 News, reaching a large audience. Watch the coverage here.
This initiative not only reinforced the school’s dedication to giving back but also highlighted their role as a socially responsible organization.
2. Leading the Way in Environmental Sustainability
In December, students from Light International School Mombasa demonstrated leadership in environmental sustainability by participating in a beach cleanup campaign. This activity aimed to promote environmental awareness and foster a sense of responsibility among students.
The campaign gained significant media attention:
Africa Business News: Read the full coverage
KTN News: The inspiring effort was also featured in a video segment.
These efforts positioned the Light Group of Schools as a pioneer in promoting environmental stewardship, further solidifying their positive public image.
3. Amplified Visibility Through Strategic Media Campaigns
To maximize the impact of these initiatives, we crafted targeted press releases and coordinated with leading media outlets. This ensured widespread coverage and consistent messaging, allowing the Light Group of Schools to engage meaningfully with their audience.
Why Public Relations Matters for Schools
For an educational institution, a robust PR strategy is essential to:
Enhance trust and credibility.
Build a strong reputation in the community.
Attract students and foster partnerships.
At MJC Africa Ltd., we leveraged our expertise in education PR to highlight the Light Group of Schools’ exceptional values and initiatives. By combining digital media, television coverage, and community-driven campaigns, we successfully elevated their brand visibility.
The Road Ahead in 2025
As we step into 2025, MJC Africa Ltd. remains committed to supporting the Light Group of Schools with innovative public relations strategies that amplify their impact and inspire positive change. From community outreach programs to sustainability initiatives, we’re excited to help them continue leading the way in education and social responsibility.
Partner with Us
Looking to build your brand and increase public awareness? MJC Africa Ltd. specializes in creating customized PR campaigns for schools, businesses, and organizations. Contact us today to explore how we can help you make an impact.
Visit our website at www.mjc-a.com to learn more about our services and stay updated on our latest success stories.
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